You don't know the power of tbe Dark Side!
You make a fair point Menkeroth, we should (and I dare say by now, do) judge Age Of Sigmar on its own merits. I've only had time to play two games so far; it's fast paced and simple, but I did find it very easy to break; enjoyable overall, but not the same game I love, and yeah let's hope for more developments in the fluff in the coming months.
My anger at GW is not over the change, but its implementation. Nobody outside of our world would understand our emotional, financial and time investment in the hobby, but what if you asked anyone how they would feel about a car company that built what was advertised as an essential and expensive retrofit part for one of their main lines, while intending to scrap the entire line in favour of a new model that's cheaper than the replacement part?
I guarantee that nobody would look on that favourably; that company would lose a lot of respect and trust in the market; a couple of angry customers might even try to sue the company for not acting in good faith.
As for justifying GW's rapacious and borderline legal practices based on their desire to make money and our collective failure to give them enough money to justify supporting the game, I can't agree with that.
They could have run both systems side by side, reducing WHFB to order only if necessary; they could have been honest about ending both WHFB and the Warhammer World and maybe sold one or two End Times volumes instead of five to a grateful rather than panicked and frustrated community, without making the rules changes mandatory, and maybe even followed up with the remaining army books to make up the difference in profit. In my opinion they should have kept WHFB and used it as the battle counterpart to the new AoS gateway skirmish game; with the crossover potential and the introduction of new factions and a progressive storyline from AoS into WHFB they'd have given Fantasy the shot in the arm it so badly needed.
Instead GW cashed in our loyalty: fluff fans, mega collectors and tournament players. I don't know that they favour any single group of customer over another, even if they want to support a different style of play, as long as they shift product. Except new players buy in volume and we don't.
The truth is, no matter how you go about your hobby, there's only so many skeletons, dragons or black knights you'll ever need. I'm an aspiring mega collector among other things and I have about 500 infantry, 50 monsters, flyers and artillery, 30 characters and 40 cavalry, for Undead alone; I'm also collecting Elves, Empire and Orcs. And that's just in Fantasy, I also play Dreadfleet, Space Hulk and 40K. About half of my collection was store bought, as well as two copies of Island Of Blood, End Times Nagash, the Garden Of Morr and of course all the paints and sprays...
On paper I'm apparently one of the hobbyists GW wants to keep pushing to, but the fact is that I've already bought most of my models, and my support didn't prevent the end of WHFB. They want, maybe even need, to sell more kits to new hobbyists, and for that they sold all of us down the river, regardless of how we enjoy the hobby.