I like to vary my lists but I'm a Strigoi fan mostly as you'd know if you've visited my PLOG. I went to a 9th age tourney here in Sydney a few weeks back and took:
Ghoul Lord with the dragonbane gem and the rule that gives ghouls hatred
Ghoul Hero with Bestial Bulk (before they changed it)
34 Ghouls with full command and banner of speed (Lord in here)
2x5 Dire Wolves
5 Ghasts (hero in here)
Varkolak
Black Coach
Mortis Engine
There were some magic items in there also, I don't remember exactly what.
Leading up to the tourney it was 4 wins from 4 games against demons and tomb ki.... undying dynasties. But that's a good match-up for me with this army.
Got 1 win, 1 loss and 1 draw so it was a good result. The loss I got tabled against an Ogre army where everything had flaming attacks, I never really had a chance against a unit of 5 man eaters with 3 characters including a BSB and the flaming banner. Now if I'd had a Terrorgheist it would have been a different game, but I chose the coach because it was painted and to be honest it was a STAR in the other two games and a number of opponents have called it the most powerful chariot in the game AFTER it smushed them up a little.
The draw was one of the most fun games ever. The ghouls took on a unit of pheonix guard, dragon princes and spearmen with magical support all at once AND WON. It took 5 saves of 5+ on 8 dice and a 3 on a leadership test for my opponent to pull out a draw. He had a BSB on a flying chariot which was fantastic and had the lore of fire which was just nasty against me. Fire is good again ladies and gents, fire is GOOD!
The last game was me on the bottom 3 tables, wiped out an army of orcs and spiders 19-1. Relaxed game, I skipped a few magic phases to keep my opponent in the game, he didn't notice.
The thing I've noticed with 9th is that Death Star units are definitely still a thing. I know they've tried to tone that down a little with the rules but at least half the armies had a deathstar of some kind. Me with the ghouls (that's over 800 points in one unit BTW), the man eaters I played against, one guy had 3 assassins and a bsb in a dark elf spearmen unit. I'm not saying it's bad, just interesting. Your list build, IMO, is still much more important than your in game tactics.
Here's how I put it, in 9th, good tactics may not win you the game but bad tactics will lose it for you. In KoW, good list building won't win you a game, but bad list building will lose it. Two games, very different play style, lots of fun for me playing both!