"OK, guys. Our collaboration with Sanrio has entered a new phase. Now that we have pushed the prize tag of our own minis though the roof we will rewrite the rules for all the units and make them crap again. Then we will introduce the new Hello Kitty Army with it's own core, special and rare choices, give them invincible stat lines and keep their prizes to a bargain. We will get millions of new players, especially from asia and profit until we burst."
Unlikely things to hear in a Sanrio board meeting.