I just don't know anymore. I was very optimistic before the war scrolls, now my head hurts.
It's funny how some of us have switched views on this since the war scrolls came out.
One upshot is we might see plastic Blood Knights given how crazy they've become.
I went back far enough to see Undying Scourge's flip from unhappy to thrilled for Blood Knights. I have to say it's pretty golden.
It's kinda like Schrodinger's cat. It could be dead or alive while it's hidden from us, but now that the cat is out of the bag, it's really looking rather much like a festering corpse that is best responded to with "Please don't touch me with that."
Although I'm more in the camp you're in; I wanted to be ok with this coming out, and I wanted to be ok with what was going to come out, but after I saw a list of the "Sillyness" in the Warscrolls (Talking to Konrad, Nagash-Die-Monte, losing to kneeling if you have a certain character on your team, or "buffs" for not smiling during a game?) It's a little harder for me to accept. But the core of the 'game' (generously calling it so), is still there, and it will be playable, albeit a challenge to balance at first so one team doesn't trounce the other completely. And maybe it'll come out that certain "factions" simply have far better leaders/characters or what have you, that simply aren't fun to play against. But at least, for GW, they never gave any of them points values, so it's not their fault you didn't balance things yourself!
As Rob mentioned in his blog post (Excellent by the way, although I think you forgot some bread?), they have certainly cemented their status as
Miniatures manufacturer, which you may choose to play games with, but this concept wracks my brain more than the utter-nonsense contained in the rules.
If they intend to make beautiful models (Which they do), for hobbyist to enjoy, who are they trying to sell to? If they intend to be a miniature company first and foremost, can their models not support themselves on their appearance? I mean, I know not everyone is in the game for the hobby first and foremost, but now there is no other reason to
be into Warhammer. No one can look at rules like that and say "Now THAT makes me want to spend hundreds of hard earned dollars to play!" If they want to play Age of Sigmar, they can just draw doodles on paper and cut them out, 'enjoy' the experience, and get on with it. But if they are trying to market models, to discerning folks to enjoy the hobby, what is this game even? I dare say that, to be invested in this whole thing as a hobby, you very well would need a reliable disposable income, patience and time to model/paint, as well as skill and I would say a fair bit of intelligence. But if those qualities are ones possessed by their target market, hobbyist interested in their models (Which have
very unique and distinct branding, so they are not confused about what they are buying) then why throw a game that can't be taken seriously at them? They would be better off saying "You're literally on your own, we don't know the first thing about balance. WE GIVE UP!" rather than making a system built on interactions that could be considered insulting to their player base. (You want me to whisper back and forth with myself, to my model, to gain bonuses.. right..about that..)
So really, this whole thing, seeing it a bit more fleshed out, just seems like a completely conflicted mish-mash of target marketing. I guess some people may fall into the range of "deeply interested in hobby-related activities" and also "Want to throw toys at my friends toys, and see who wins!" but for the most part, I would assume there is a direct conflict between the people interested in this "game" and "hobby".
I mean, for me the hobby is much more important, so this is much less difficult to swallow on the basis of, if I want to make nice looking models, GW still has nice looking models. But the follow up game I am graciously granted free access to, seems like a deterrent more than anything.
Granted I thought
40k might suck coming back to it recently, and I've been having the most fun I've ever had playing these games lately, even when my friend and I end up with poorly matched armies. And we have been struggling with balance in
40k as well. Kights/Titans, various armies having advantages/poor rules. It all means we have to put forth effort to try and make the game a little more fair to each other, but the core
40k system with objectives is insanely fun and means that just because my opponent can smash anything I bring to the table doesn't mean they instantly win. And maybe they'll release nice rule-sets and objective based missions for
AoS, and it won't end up being something people simply want to avoid at all cost.